Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
McDonald’s is giving anime and manga fans the chance to visit fictional chain WcDonald’s with a campaign kicking off Feb. 26 in more than 30 markets around the world.
An obvious riff off the “Golden Arches,” WcDonald’s has appeared in many memorable shows from anime and manga for decades. McDonald’s is tapping into the meme by hiring manga artist Acky Bright to create limited-edition packaging depicting characters who will also appear in the brand’s own anime web series.
Produced
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in