The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually sells ads to brands that aren't part of the corporate family, including AT&T and Walgreens.
The latest example? Fisher-Price, which today debuted a Prince George-themed effort to commemorate the royal baby's first birthday on July 22.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in