Oh, the Humanity! When Brands Become Publishers
Social publishers urge brands to be 'more human'
The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton made news on the topic last week, and the discussion of brands' evolving role as publishers has saturated a good deal of the social conversation throughout the first two days of Internet Week.
According to the social publishing experts on a panel, moderated by Digitas' Jordan Bitterman, the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content.
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