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This year, the Super Bowl wants to give viewers movie trailers that make them Marvel.
Heading into Sunday’s game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney would roll out the first look at Marvel’s Deadpool 3, showcasing Ryan Reynolds’ highly anticipated turn as Wade Wilson in a Marvel Cinematic Universe flick.
Meanwhile, Paramount, whose broadcaster CBS has the game, confirmed a whole slate of premiering film spots, including John Krasinski’s If, A Quiet Place: Day One and Bob Marley: One Love.
Of course, Super Bowl trailers aren’t for everyone, especially with 30 seconds of ad time fetching upwards of $7 million in 2024. Despite having Dune 2 on the way, Warner Bros. Discovery is Dune with the Big Game. And though Sony ain’t afraid of no ghosts, it appears to be trepidatious about shelling out a pricey fee for the upcoming Ghostbusters: Frozen Empire.
Without further ado, here are the latest trailers airing during Super Bowl 58. This story will be updated.
Kung Fu Panda 4 (March 8)
Jack Black is back. In the latest installment of Kung Fu Panda, Black’s character, Po, needs to find a new Dragon Warrior, and he’s got the likes of Awkwafina, Viola Davis and Ke Huy Quan along for the ride.
Monkey Man (April 5)
When it comes to Dev Patel’s new movie, there’s no monkeying around. Patel stars and directs Universal’s upcoming revenge-thriller Monkey Man. And if that’s not enough, Jordan Peele is on hand as a producer as well.
Twisters (July 19)
Universal Pictures made its second appearance tonight in the Big Game, this time with a 30-second spot for the upcoming disaster film Twisters. An update to the 1996 classic, the new movie stars Daisy Edgar-Jones, Glen Powell and Anthony Ramos.
Kingdom of the Planet of the Apes (May 10)
The movie trailers continued early in the Big Game, with The Walt Disney Company buying a 30-second spot for Kingdom of the Planet of the Apes in the first quarter. The 20th Century Studios production is the fourth installment of the franchise, and the first since 2017.
Wicked (November 27)
Elphaba and Glinda will grace the silver screen this fall, and viewers got a first glimpse into the big-scale production. The film, produced by Universal, stars Cynthia Erivo and Ariana Grande. Universal ran a 60-second spot in the first pod of the first quarter of the Big Game, bringing fans directly to the Emerald City.
Deadpool 3 (July 26)
Ryan Reynolds and Deadpool are back for the first time in six years.
Marvel’s third installment of the antihero—Deadpool & Wolverine—arrives on July 26. Though the spot technically aired pre-kick, we’re counting it in our movie trailer roundup. It’s the first MCU movie expected to be rated R, with Hugh Jackman reprising his iconic role as Wolverine.
Bob Marley: One Love (Feb. 14)
From Paramount Pictures, Bob Marley: One Love celebrates the life and music of a cultural icon. The film is produced in partnership with the Marley family and stars Kingsley Ben-Adir as the musician and Lashana Lynch as his wife, Rita. And to showcase that it’s all love, the film comes out on Valentine’s Day.
A Quiet Place: Day One (June 28)
Will this franchise ever answer how people can have flatulence and still survive in a sound-sensitive alien world? That remains to be seen. However, Lupita Nyong’o is the next star to attempt to answer that question, taking viewers back to how the alien invasion all began.
In addition to the Big Game spot above, Paramount also released the full trailer ahead of the Super Bowl. Check out the film on June 28.
If (May 17)
John Krasinski is looking different these days in the Big Game teaser for his upcoming film If. A very confused Ryan Reynolds joins Krasinski in the teaser, only to discover that Randall Park has assumed his friend’s identity. The film is a story about a girl who can see imaginary friends, and Paramount’s final Big Game spot will likely explain why Park was replacing Krasinski. However, it could just be the pair carrying on a prank from The Office all these years later.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
