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When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari’s experiences with Crohn’s disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals—common ways independent filmmakers bootstrap productions.
Mari and Sima stumbled upon a windfall when they signed a product integration partnership, and landed funding for the entire project.
Marketers are offering a new funding pipeline to independent filmmakers at a time when pervasive financial issues plague the broader film industry.
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