Broad City Stars Reunite to Bust a Gut Check in MiraLAX Campaign 

Abbi Jacobson and Ilana Glazer reprise their famous roles in a taboo-breaking ad

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The ladies of Broad City are back together—and here to give us all a “gut” check about pooping—in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended. 

The cult comedy’s co-creators and stars (and real-life BFFs), Abbi Jacobson and Ilana Glazer, reprise their breakthrough roles for “The Gut Gap,” a cheeky short film from the laxative brand, created by agency Energy BBDO and produced by Oliver.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in