Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans.
The Burn Book Lens places a person’s face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and phrases from the original movie.
The Mean Girls Quiz Lens asks fans to tilt their head to answer multiple choice questions to determine which Mean Girls character they are.
The Mean Girls Clique Lens shows people the profile pictures of four of their Snapchat friends and asks them to sort each person into one of four categories (like Mathlete and Art Freak) to form their own clique.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in