Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples’ perception.
Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875 trillion. Apple’s market cap peaked at a record $3.081 trillion in December, but it has since fallen behind Microsoft due to the latter’s investments in, and integration of, artificial intelligence across its suite of technology tools and growth in demand for its Azure cloud computing service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in