The Bay Area’s newest team is ready for kickoff.
Bay FC, a new National Women’s Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start.
For the campaign, “B Legendary,” Bay FC teamed up with creative agency Partners in Crime as well as producers Revival Film. The initial 60-second spot, “It’s Time,” will run across linear, streaming, social media and more than 600 digital and still billboards across the region.
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