As we near what’s expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political—and in the U.S. especially, that includes climate change.
The 2024 election season is arriving at a time when greenhushing, a term used to describe brand hesitancy around environmental or climate-related actions they might be taking, is already on the rise.
“[Greenhushing] will become green silence towards the second half of this year,” Solitaire Townsend, co-founder and chief solutionist at sustainability-focused agency Futerra, told Adweek.
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