Amazon Prime Embraces the Potential for 'New Beginnings' in the New Year

Work from W+K London taps into personal narratives and killer soundtracks

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

‘Tis the season for reflections and resolutions—that is to say, it’s a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person’s daily routines. It could, on the other hand, entail upgrading from a pour-over to an espresso machine or filling an apartment with foliage.

Amazon’s global brand platform—with the tagline “It’s On Prime”—continues with two tales of “New Beginnings,” using as a springboard the unexpected growth that fresh experiences can bring.

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