Amazon Prime's Sweet Ads Tell Stories of a Breakup and an Aspiring Chef

The new spots from director Michael Spiccia continue the global 'It’s on Prime' campaign

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Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting just how powerful that can be with a pair of minute-long commercials directed by Michael Spiccia.

Set to Burt Bacharach’s “Always Something There to Remind Me,” the first spot, “Separation,” starts with a couple breaking up but continuing to share a Prime account. They communicate through their purchases, prompting each other to work out and socialize.

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