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Agriculture’s B2B marketing doesn’t have to look far to find its humanity.
After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter’s client list features some of the sector’s larger players. That includes livestock drug producer Zoetis (with a market cap of $77 billion), chemical and seed firm Corteva ($46 billion) and frozen-food company McCain Foods, which averages nearly $7 billion in annual revenue.
Yet the business of agriculture in the United States remains tied to stories of individuals and families working land and raising for animals.
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