Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside.
Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set the vibe, while designers and labels including PacSun and Staple provided the look.
Starlight let Coca-Cola drinkers build Samsung AR emojis, Instagram built a lens to turn fans into a League
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in