Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to “think small.”
The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O’Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7’2” baller’s height and a clever callback to his previous spots in the 1990s as the face of Pepsi’s massive “Big Slam” bottle.
Further nodding to the era is the hero video, “I Wish,” in which O’Neal dreams of a world where he was “a little bit smaller”—a reversal of his Big Slam stance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in