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Brace yourself: Pepsi’s 125th birthday is coming.
The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the rest of the year.
“We had the serendipitous moment where we realized Aug. 28, which is our 125th birthday, is 125 days between then and the end of the year,” Todd Kaplan, chief marketing officer at Pepsi, told Adweek.
Pepsi was born as Brad’s Drink, named by its pharmacist founder Caleb Bradham, who renamed it on Aug.