Yeti Maps Uncharted Territory With Google Street View

The project gives would-be adventurers a guide for getting off the beaten track

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For those who think there’s no such thing as uncharted territory these days, here’s a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street View.

But what about the remaining 2%? It’s safe to say that sliver is fairly rugged real estate, so to Yeti, it looked like a challenge waiting to be accepted. 

To scout out that final frontier, the legacy brand—maker of sturdy coolers and stainless steel drinkware—has launched the “Mapping the Gaps” campaign, sending 15 of its ambassadors to document trails less traveled in picturesque places around the world.

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