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KFC’s “Crispy” creative platform, which celebrates the brand’s origins, won Kantar’s Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.
Titled “Forever Crispy,” the new spot shows a couple driving around a futuristic Paris and scanning radio stations that come with dashboard holograms representing the performers. They stop on “I Like It Crisp,” a track created just for the campaign by CLNL SNDRS and produced by HRCLS.
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