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In France, the culinary capital of the world, KFC has been steadily growing in popularity since opening its first restaurant 30 years ago. The fried chicken specialist now has more than 300 locations serving more than 200,000 daily customers.
All around the world, Colonel Sanders has become a familiar face not just as the founder, but the long-running brand ambassador, appearing in campaigns across each of the 150 countries where the Yum! Brands chain operates.
Trying to keep marketing fresh after 70 years in business would be an insurmountable challenge for most brands.
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