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Yum Brands is on a mission to double the number of KFC restaurants in France over the next five years. This week, it released a new spot from Havas Paris that focuses on the increasing importance of the drive-thru service during the pandemic.
“Crispy” is the first work produced by Havas Paris since it won the account in November, taking over from Sid Lee. The campaign will run across TV, social media and posters. Carat France oversaw media planning and buying.
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