Branding

P&G's Marc Pritchard Challenges Marketers to Pursue Growth in New Ways

The chief brand officer set the tone at ANA Masters of Marketing by urging companies to find their broadest audience

Marc Pritchard told marketers that growing the market, not stealing share, is the way forward.Jason Notte/Adweek

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Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth.

Following several years of pandemic-driven uncertainty and faced with a market continually troubled by geopolitical upheaval and rapid technological advances, Procter & Gamble chief brand officer Marc Pritchard took the stage for his keynote at ANA Masters of Marketing and made his case for market growth above all else. For his brand, that means publicly confronting topics that are now simply too costly to avoid.

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