Sports Marketing News

How the NFL's Super Bowl Ad Drove Flag Football Fever and Attracted Brands to the Sport

The biggest part of a multiyear effort by the league, Nike, Visa and others helped double girls' presence in the sport since the pandemic began

An NFL FLAG football player runs with the ball — All 32 NFL clubs now sponsors girls flag football programs throughout the United States.NFL

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Handing off the NFL’s Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the goal line.

Back in February, the National Football League and its creative agency partners at 72andSunny gave roughly 115 million viewers a look at Mexican flag football quarterback Diana Flores as she evaded league players’, celebrities’ and even her own mother’s attempts to take her flag.

Jason Notte

Jason is an Adweek staff writer covering the business of marketing.

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