As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing landscape.
Seattle-based e-bike brand Rad Power Bikes and refurbished bike sales platform Upway are working to build on the recent excitement around e-bikes while establishing themselves as trusted brands within the category as it grows. To do that, they’re using a combination of traditional marketing and basic awareness to get their messages to e-curious shoppers.
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