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Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity. Hofstetter, 39, is being elevated from a U.S. CEO position she's held for 16 months.
The Wiener-Hofstetter tandem led 360i to a memorable 2013, including defining moments in social media marketing and being named Adweek's Digital Agency of the Year. Now Hofstetter will lead the agency's aspirations of helping brands extend domestic Facebook and Twitter programs to countries far and wide.
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