Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser.
Marketers and advertisers should regard this relatively modest growth as a return to normal, pre-pandemic economic conditions. Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales, the advertising industry benefited. Marketers largely felt that sustaining high growth would be unsustainable in the long term.
While it’s true that 5% is a slowdown from last year’s 6.5%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in