Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping.
The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact of the tissue industry: deforestation.
“People are increasingly looking for ways to reduce their plastic waste,” Amanda Gage-Cole, vp and general manager for Quilted Northern, told Adweek.
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