While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar.
Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants to help homeowners navigate the complex landscape of rebates, tax breaks and financing options available for those ready to start generating clean energy with their roofs.
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