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While most of Barbie’s world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new—often petrochemical-based—Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping.
The online thrift store is working with Jacqueline Durran, the new film’s Oscar-winning costume designer, to put together a 250-piece collection of bright-colored, era-spanning, Barbie-inspired looks.
Durran handpicked the items from thredUP’s inventory, and an AI-powered tool will repopulate the collection with similar garments and accessories as fans scoop up her selections.
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