Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala.
According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged 6-14 years old in China, Czech Republic, Japan, Poland, Russia, the U.K. and U.S., 82% of girls think it’s OK for girls to play soccer and for boys to practice ballet, compared to only 71% of boys.
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in