AmEx's Social Data Shows That Nostalgia Is Just Swell
19th-century pics push engagement through the roof
For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media branding.
"We're focused on a number of things to keep engagement high across our social platforms," explained Mona Hamouly, vp of social media for the New York-based financial giant. "One of the ways we do that is by offering a wide variety of the type of content we post."
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