Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform. It wants to help brands build and measure campaigns based on their desired outcomes, including website traffic, conversions, page post engagement, likes, app installs, app engagement, in-store offer claims and event invite responses.
"In our research on our smallest and biggest customers," said David Baser, Facebook product manager, "what we continually heard was they wanted it to be easier and more direct for them to set up [their efforts] for success."
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