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Paint and coating company Rust-Oleum is celebrating the release of its Custom Spray 5-in-1 nozzle with a campaign called “The Dawn of a New Spray.”
Created by agency Young & Laramore, the campaign includes content running across broadcast, social media and digital platforms, as well as an augmented reality experience allowing people to try the new spray paint nozzle with their phones.
Shoppers will be encouraged to try the AR experience by scanning in-store QR codes with their iOS or Android device.
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