Augmented Reality Advertising News

Tripadvisor Uses Street Art, Augmented Reality to Promote San Diego

Murals in three U.S. cities will encourage people to visit the California destination

man painting graffiti — AR experiences are incorporated into three street murals across the U.S.Tripadvisor

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In an effort to promote San Diego tourism, Tripadvisor partnered with the San Diego Tourism Authority to launch a campaign called “The Sunny Side of Things,” which will feature hand-painted street murals in three U.S. cities created by San Diego artists.

From April 3-30, people in New York, Los Angeles and Chicago will be able to scan a QR code incorporated into each street mural to activate an augmented reality experience on their smart device inspired by the mural.