A campaign highlighting the risk of extinction because of climate change that featured a monster-sized meatball made from the DNA of a wooly mammoth has become an international viral hit.
The spot was produced by Wunderman Thompson Benelux for Australian food innovation startup Vow’s goal is to mainstream sustainable food with the launch of its first brand, Forged by Vow.
Since the meatball was unveiled last week, the campaign has been reported on by major media outlets around the world including an exclusive with The Guardian before being picked up by The Wall Street Journal, CBS News, The Daily Show, CNN, The Daily Mail, The Late Show and Reuters.
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