Consumers Want Sustainable Snacks. Here's How Brands Can Deliver

Green messaging could push the industry forward, but false claims will come with consequences

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For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondelēz International’s State of Snacking report.

If only these treats came in packaging that was as earth-friendly as a banana peel.

Consumers are increasingly expecting companies to be good stewards of the planet, and it’s no different with snack brands. According to the report, 86% of the more than 3,000 consumers surveyed buy or would like to buy snacks from companies taking steps to offset their environmental impact.



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