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Update, Sunday Feb. 12: T-Mobile announced Sunday that it will run a second 60-second spot during the first quarter of the Big Game.
The ad features Bradley Cooper and his mom riffing with one another in a studio while weaving in selling points for the carrier’s 5G plans. The company claims the spot will be Cooper’s first Super Bowl commercial, and it was able to pull it together thanks to creative partner Panay Films’ connections with the star.
T-Mobile
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