Let's Talk About Brand Podcast: Branding as a System With Shelley Röstlund

The brand strategist discusses her well-defined method for building brands

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Even though we talk about “brand” here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others?

Brand strategist Shelley Röstlund has branding down to a science. In this episode of Let’s Talk About Brand, Röstlund joins host Christine Gritmon to discuss her well-defined system for building brands that has helped hundreds—and will hopefully clarify the process for you as well.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.