C-Suite

Burger King Hires Patrick O'Toole as New CMO in Brand's Bid to 'Reclaim the Flame'

The new marketing executive joins after nearly a year with Mountain Dew

A Burger King storefront — O'Toole fills a CMO role for Burger King that has been vacant since November 2021Paul Weaver/Getty Images

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As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6.

O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s Mountain Dew brand. O’Toole spent nearly 15 years at PepsiCo, starting off as an associate marketing manager in 2008. Before that, he spent time as a marketing manager for General Electric.

O’Toole’s