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FanDuel is placing a bet on the Super Bowl. The sportsbook is making its Big Game debut with an ad campaign that will run across the playoffs and culminate with a live spot set to air in the third quarter of the Super Bowl.
Titled “Kick of Destiny,” the campaign was executed with creative agency Wieden+Kennedy New York and stars retired Super Bowl champion Rob Gronkowski. The former pro bowl tight end was known for his mitts, which pulled in 9,286 yards and 92 touchdowns throughout his career.
However,
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