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Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content.
At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video and agency partnerships at Horizon Media; and Ryan McConville, evp of advertising platforms and operations at NBCUniversal, sat down to discuss how buyers and sellers are meeting in the middle to tame the Wild West of CTV.
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