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Google shared three ways that brands can keep their audience engaged across its various platforms, backed up by data from an Ipsos study the company commissioned.
Senior director of product management Arthur Gerigk said in a blog post Thursday, “Consumers navigate a widening variety of digital content, from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for them.”
Create more tailored experiences for deeper engagement
Ipsos found that more than one-half of mobile consumers use Google and YouTube alongside other platforms when researching brands or products, and 91% took action immediately after discovery.
Consumers expect brands to deliver experiences that are relevant and helpful, and two out of five credited Google feeds for shopping ideas, saying they are more personalized.
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