Campaign Warns Teens to Stop Sharing Passwords

Devised for The Cybersmile Foundation, the initiative highlights the dangers to teens

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust—a token gesture that can go dramatically wrong.

According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to sharing passwords or PIN codes. In response, it has begun a campaign called “Sharezees” to discourage the practice, which could lead to private information being exposed and incidents of blackmail, sextortion, financial fraud and other harmful outcomes.

Working

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in