Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This Halloween is shaping up to be a big one. Scary big.
S&P Global Market Intelligence forecasts U.S. households are expected to spend a record-breaking $3.2 billion on candy during the spooky season.
And brands are looking to get their slice of the pumpkin pie. Between Sept. 1 and Oct. 23, for example, companies spent $83 million advertising gum and candy on national TV, according to television ad measurement and analytics firm iSpot.tv. That’s a 7% increase compared to the same time last year.
In lieu of our regular Marketing Morsels roundup, Adweek set out on a hunt to fill our metaphorical candy sacks with the most enthralling Halloween ad campaigns and stunts of the year.
Below
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in