If it feels like you’re seeing more sponsored content in your social feeds, it’s true: 51% of influencers are creating more branded posts this year versus 2021, with 30% posting sponcon more than once a week.
Those are just some of the findings in a survey of 550 influencers by SheSpeaks, the largest community of female influencers and creators in the U.S. Compensation is up for 64% of influencers, as is creative freedom (44%) and being involved in planning campaigns (32%).
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