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Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show.
The new multi-year partnership will debut at the upcoming Big Game, scheduled to air on Fox on Feb. 12, 2023.
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world—through the intersection of music and technology,” Nana-Yaw Asamoah, the NFL’s svp of partner strategy, said in a statement.
In the coming months, Apple Music intends to release additional details of its halftime show plans via its various social media channels.
“Music
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