City Spotlight

Miami Is Emerging as a Creative Powerhouse

The agencies and creatives there are bringing positive attention to the city

A technicolor, psychedelic illustration of a dog-like animal — The Wynwood neighborhood in Miami is home to plenty of public art.Ilse Orsel/Pixabay

By Kyle O’Brien & Emmy Liederman

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A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world with work for Microsoft, Domino’s, Burger King and Hotels.com. It would close its Miami office in early 2018.

Flash forward to today: Miami is a viable creative hub, both in advertising and the arts.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.

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