Gap‘s latest campaign wants to redefine—or rather, expand—the meaning of the term “icon.”
The apparel retailer, which is attempting a creative renaissance fueled by “American optimism,” launched its “Icons” campaign on Sept. 6 with a cast of people Gap’s global head of marketing, Mary Alderete, referred to as “culture shapers.”
Emmy-nominated singer, songwriter and producer Labrinth—the creative force behind the soundtrack of HBO’s hit series Euphoria—joins an all-star lineup including actor, author and multiple sclerosis advocate Selma Blair; model, author and activist Cameron Russell; NASCAR’s first female Arabic driver, Toni Breidinger; and model, actor and mental health advocate Lucky Blue Smith.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in