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At a time when the selling of eyewear mainly rests on expressions of lifestyle and fashion, Pearle Vision’s focus remains primarily on balancing its identity as a national brand that also happens to be the neighborhood eye doctor.
The brand packs a lot practical as well as sentimental force into a new 15-second ad aimed at Spanish-speaking consumers. The messaging is grounded in Pearle Vision helping to close inequities and misunderstandings related to the Hispanic community and eye care.
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