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When Geoff Cottrill first arrived at Topgolf last August, the company’s driving range-style game facilities featuring shot-tracking technology and on-premises restaurants were already a hit with casual players.
This year, Cottrill and Topgolf just need to follow through on that success.
Topgolf has 71 locations in the U.S. (with another six slated to open this year), and nearly 80 worldwide. In the middle of the pandemic, it entered a $2 billion merger with golf equipment company Callaway.
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