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Pinterest teamed up with online furniture retailer Article on summer outdoor trends for 2022, which the two companies revealed via a shoppable Pinterest board, content from creators and a landing page on the latter’s website.
Color and comfort were prominent among the trends, as Pinterest said searches for outdoor rugs patio ideas surged by 20 times from Feb. 5 through March 6 compared with the same time period in 2021, while orange patio décor saw a jump of six times and boho patio ideas on a budget queries were up by more than four times.
Pinterest said 85 million Pinners are active engaging with home content on the platform each month.
Article is a Pinterest Verified Merchant, and it worked with Pinterest creator Katrina Gwen Rose to make over her outdoor space with ideas from the trends.
Article senior vice president of marketing Duncan Blair said in a statement, “Our mission is to make it easy for everyone to create a beautiful modern space—including backyards, patios and other outdoor spaces. Pinterest is a major source of inspiration for our customers, helping them discover fresh ideas to create outdoor spaces they love. As summer approaches, we’re excited to launch our first co-branded report with Pinterest to make it even easier to bring the season’s biggest outdoor trends to life with Article.”